Viking Yacht Cruisers into Licensing Program

Viking Yacht Company Reels in Apparel License

Viking Yacht Company has signed up Ultimate Promotions Group of Liberty Corner, NJ to design an exclusive line of boating apparel. A range of casual and functional boating clothing will be available this Spring in Seaside Boutiques, Marina Store and through Viking Dealers. To enhance the offering, Ultimate Promotions Group has arranged a co-branding deal with Henri Lloyd for a series of outerwear. Henri Lloyd outerwear has been chosen by sailors worldwide for the past 35 years due to their technical and safety innovations in fabrics for boating. "Viking Yacht and Henri Lloyd are leaders in their respective industries and the co-branding of this outerwear is an excellent match." Stated Robert Villani, President of UPG.

Viking Yacht Company is one of the world's largest and most respected builders of luxury performance yachts. Viking has built more than 3,600 yachts over the past 35 years. Their state-of-the-art, 450,000 square foot manufacturing facility is located on the banks of the Bass River in New Gretna, New Jersey. Viking's well established in-house research, design, engineering, and manufacturing teams have unparalleled yacht building expertise. Offering stellar craftsmanship and an unerring eye for detail allows Viking to produces 90% of the internal components for each $1,000,000+ yacht, accommodating individual client requests for custom features without sacrificing delivery schedules. The company's present line includes fourteen vessels ranging from 43 to 72 feet in length.

In 1996, Viking joined forces with Europe's leading builder of high-end cruising yachts to produce Viking Sport Cruisers to Viking's own precise specifications. Today, Viking is the dominant market player, with its combined lineup of 29 models spanning 40 to 82 feet in length. Viking has the most comprehensive line of yachts and cruisers in the industry. Prestige of ownership is inherent in every Viking Yacht and Viking Sport Cruiser product. The Viking name defines luxury and performance through benchmark engineering with unsurpassed quality and value.



To learn more about licensing opportunities for the Viking properties, please contact Mr. Bob Slusarczyk at the Global Licensing Group (973) 228-4195, Fax: (973) 228-5584 or bobslu@glg1.com





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